Once the difficult task of arriving at a church budget has been completed, a more important question arises, "How to we raise the funds to meet this budget?"
Here's some things I plan on implementing in the coming months. Many of these are my take on ideas from the book It's Not Your Parent's Offering Plate, by J. Clif Christopher.
1. Recognize that generosity is a spiritual gift. It is no more nor no less important to the Kingdom of God than any other spiritual gift, but it is one which some people have and some don't. Like all spiritual gifts it is my job as the pastor to help people nurture and use their gift. This starts by identifying who it is that has the gift of generosity which requires that I as the pastor know what people are giving. In my mind, knowing what a person gives is no different than knowing how often a person is in worship or whether or not they participate in a small group. Each of these are quantifiable measurements of a person's spiritual health. Of course, while no one's spiritual health can be fully measured, only God knows what is in a person's heart, giving, worship attendance, and small group participation are good indicators. Further to fail to recognize and affirm a person's spiritual gift of generosity is as nonsensical as failing to recognize and affirm any other spiritual gift. Even further, just because someone doesn't have the gift of generosity, doesn't mean they don't need to be generous any more than someone who doesn't have the gift of mercy doesn't need to be merciful.
2. Share the good news about what's happening in our congregation. Testimonies about God's goodness should not be a thing of the past. People want to know that their contributions are making a difference in the lives of others. Too often we have simply assumed that people knew what was happening in the church. We dare not make that assumption any longer. We will be sharing the good news by projecting videos of church events and ministries during the offering and by asking individuals to share where they have seen God at work in their lives and in the church.
3. Using a three-tiered approach to fund-raising letters. This involves sending a different letter to tithers and top givers. Another to those who are consistent givers. And yet another, to non or nominal givers. It doesn't make much sense to send a letter to a tither which says, "won't you please tithe." Why ask someone to do something they are already doing? Similarly it doesn't make much sense to ask a non-giver to tithe since that idea is completely off their radar. Saying thank you to tithers, asking consistent givers to move toward tithing and encouraging non-giver to give just a little seems like a wise move to me.
4. Produce a narrative budget. This goes back to people wanting to make a difference. It's impossible for most people to visualize how X amount of dollars to pay the electric bill is going to change anyone's life. However, tell them that X amount of dollars is being used to provide Sunday school materials and to provide space where children are giving their hearts to Jesus and people will get on board.
5. Say "Thank you." It is impossible to say thank you enough and I'm committing myself to doing a much better job of that.
So that's basically my plan. Check back in a year and I'll let you know how it worked out.
Recent Comments